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The Full Story


Explore Bryson City is the official website of the  Swain County Tourism Development Authority (TDA) in North Carolina.  The Swain County TDA was created by the State of North Carolina to oversee the collection and investment of occupancy taxes paid by people who stay overnight in commercial lodging establishments, such as hotels and motels, bed and breakfast inns, and short-term rentals such as Airbnb and VRBOs.

The Swain County TDA is rebranding our marketing message throughout 2021 using  "Explore Bryson City" to increase awareness of the Bryson City area destination brand and drive demand for overnight accommodations.


As we develop our marketing brand and website throughout 2021, we welcome you to visit our local Chamber of Commerce website for more detailed visitor information about Bryson City and Swain County, North Carolina. We anticipate that our official website will launch in late 2021



The mission of the Swain County TDA is to promote the destination in bold, innovative and collaborative ways that harness Bryson City’s personality and values, that connect visitors to authentic experiences, and preserves and protects the area's unique attributes for the continual benefit of its residents and visitors.


Bryson City and Swain County will be a leading U.S. destination for experiential travel, inspired by the accessibility of its natural surroundings; visitor attractions and events; and a hometown welcoming spirit.